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Customer Stories

Oriclean's Journey to Operational Excellence: Streamlining Processes and Enhancing Efficiency

Oriclean Revolutionized their Processes with Nirmalya Enterprise Resource Planning

As a prominent Detergents and Toiletries market leader in India, Oriclean recognized the importance of optimizing their operations for peak performance. To achieve this goal, they sought out an integrated platform that would streamline their processes and enhance overall efficiency. By adopting the Unified Platform NERP on the cloud, Oriclean has successfully embraced simplicity, efficiency, insightful decision-making, collaborative work environment, transparency, and compliance throughout their projects, production, procurement, logistics, and finance departments. This migration has empowered Oriclean to effectively navigate their journey towards operational excellence.

25%

Increase in Revenue

Lower

Total Cost of Ownership

Faster

Time to Value

The Challenge

Oriclean, one of India's prominent manufacturers of Detergents and Toiletries, is dedicated to delivering excellence in terms of quality, speed, reliability, and performance.

With a focus on manufacturing detergents and collaborating with FMCG companies, along with targeting markets in India and neighboring countries, Oriclean consistently strives to innovate its business models and expand its portfolio of high-performing products. However, to maintain a competitive edge, the company recognizes the importance of achieving exceptional performance while managing costs effectively, which involves optimizing resources, space, and inventory.

Previously, Oriclean heavily relied on spreadsheets, WhatsApp, and email for its production processes, making it challenging to control material flow and meet production demands in an unpredictable market. Additionally, the company had to strike a balance between producing products in small batches based on market demand.

To address these challenges, streamline operations, ensure data consistency, and gain deeper insights, Oriclean embarked on a journey of digital transformation. By adopting unified platform NERP, the company aims to achieve greater efficiency, data harmonization, and enhanced decision-making capabilities.

The Solution

Oraclean made the decision to implement NERP on the cloud as part of its digital transformation strategy. This choice took into account the incorporation of industry best practices, the agility and speed provided by cloud technology.


The primary factor for selecting this solution was the ability to utilize the built-in functionality to optimize the performance of new products, streamline machine operations, and align the supply chain. Furthermore, the concept of user configuration offered the assurance of a customized implementation that specifically catered to the company's unique requirements.

The rapid deployment capability of cloud technology was also a crucial consideration. It allowed for a swift setup without the need for additional IT resources, resulting in significant time savings.

Oraclean's cloud-based implementation of NERP brings about a comprehensive transformation across multiple areas, including Projects, Production, Procurement, Logistics, Finance, Warehouse Management, TQM, HCM, CRM, EDM, Asset Management & Maintenance, Governance & Compliances, EHS, and Dashboard & Analytics. Consequently, besides achieving a reduced total cost of ownership in these domains, the company's IT team can now allocate their efforts towards value-adding tasks rather than system operation management.

The Result

With the implementation of NERP, Oriclean has achieved enhanced operational integration, simplicity, and efficiency, as well as improved collaboration, transparency, and decision security. The purchasing department has experienced decreased operational costs and enhanced supplier compliance, resulting in increased confidence in the quality of processes and products. Moreover, cross-departmental reporting has provided valuable cost insights, enabling Oriclean to evaluate suppliers effectively and obtain the most competitive prices.


In terms of production, the adoption of NERP has facilitated a permanent digital feedback loop between current operations and future forecasts. This has allowed Oriclean to identify patterns and ensure the availability of the right components at the right time, without the risk of overstocking. It has also provided the necessary transparency to effectively manage small lot sizes and a wide range of product variations.


The sales department has witnessed a remarkable 25% increase in revenue attributed partially to the implementation of NERP. Furthermore, the improved on-time delivery performance has instilled confidence in customers as they can rely on timely availability of finished products, leading to greater satisfaction.


Overall, NERP has played a pivotal role in driving Oriclean's success, enabling the company to achieve significant benefits across various departments.

Key Business Outcomes and Advantages Include

  • Reduced operational expenses, enhanced compliance from suppliers, and a notable 25% boost in revenue
  • Implementation of cross-departmental procurement reporting that facilitates in-depth analysis of suppliers, costs, and pricing
  • Improved transparency for effectively managing the production of smaller batch sizes and diverse product ranges
  • The capability to identify patterns and ensure timely availability of necessary components without excessive inventory
  • Increased on-time delivery, enabling customers to confidently rely on products being accessible as promised
  • Increased data reliability, leading to better decision-making across all operational aspects
  • Demonstrated a notable enhancement in customer satisfaction, resulted in a significant decrease in employee help desk calls, and subsequently boosted overall productivity
  • Streamlined and modernized various archival procedures across different departments including finance, HR, supply chain management, sales and distribution, procurement, and material management by implementing automated digitalization processes

Featured Solutions & Services

Unified Nirmalya platform brings forth a seamless integration, enhanced simplicity, and increased efficiency. It facilitates the synchronization of data and empowers advanced analytics, leading to improved collaboration, transparency, and enhanced decision-making capabilities.

  • ERP enables to maximize the potential of data through an in-memory database designed for digital business and the Intelligent Enterprise
  • HCM assists in effectively addressing employee needs and bridging experience gaps to ensure a resilient and productive workforce
  • CRM empowers marketers to enhance customer lifetime value by delivering real-time, omni-channel experiences
  • WMS optimizes inventory control, streamlines order fulfillment, and enhances overall operational efficiency, offering the advantages of improved accuracy, productivity, & real-time visibility
  • MES offers real-time visibility, data-driven decision-making, and centralized control, & empowering businesses
  • EAM enables efficient monitoring, maintenance, and control, while streamlining production scheduling and enhancing asset tracking and traceability

About

Oriclen, a prominent organization in India, has been a key player in the manufacturing and trading of detergents and toiletries for over 33 years. Mr. B. C. Mohanty, the founder and CMD of Oriclean, has been instrumental in its success. Under his guidance, Oriclean has expanded its operations with other divisions such as Oritrade Private Limited and Orifood Private Limited, focusing on the manufacturing and trading of widely consumed products.

Industry Segment Region Company Size
Manufacturing Detergents and Toiletries India 1600+ Employees

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Nirmalya has played a pivotal role in establishing a strong base which has facilitated progress in all aspects of our organization. Consolidating all our operations into a single platform has significantly improved our efficiency, productivity, and customer service.

Punam Pandia | CMD, SAMUDYAM

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