By Tusar Mohanty
In the realm of B2B e-commerce, Shoukeen, a prominent manufacturer and distributor of foam, mattresses & home furnishing, faced a daunting challenge. While other companies in the industry were hesitant to venture into this digital landscape, Shoukeen understood the need for a platform that could surpass their expectations. They required a solution that not only offered a high level of functionality integrated with NERP but also catered to the complexities of their B2B business. Additionally, they sought a mobile-friendly and scalable platform that would provide customers with a seamless user experience. Fortunately, Shoukeen discovered their ideal solution in Nirmalya ERP platform integrated with Unified Commerce.
For B2B distributors, building a mobile-friendly e-commerce platform can be a daunting task. While they possess expertise in their unique industry's ordering and purchasing complexities, the technological nuances of developing and running a responsive website may elude them. Furthermore, the best way to reach and engage with B2B buyers has evolved over time. Recent statistics indicate that more than 70% of B2B buyers now initiate the buying process online through a Google search. With the growing prominence of mobile commerce, Shoukeen recognized the urgency to adapt. As their business expanded, they embarked on the journey to develop a responsive website that catered to the needs of customers utilizing smart devices.
Understanding the challenges faced by B2B distributors, Nirmalya Unified Commerce, integrated with NERP, emerged as Shoukeen's trusted ally. Nirmalya has a long-standing history of supporting small- and medium-sized businesses, equipped with an extensive knowledge of their specific requirements. With Nirmalya Unified Commerce at their disposal, Shoukeen unveiled a high-functioning and user-friendly website, featuring an impressive array of tens of thousands of SKUs. Importantly, the platform offers various self-service buying options, ensuring that B2B buyers can effortlessly locate and order products whenever the need arises.
Cost plays a vital role in the decision-making process for any B2B organization considering a new e-commerce platform. Shoukeen was no exception. They required an affordable solution that could be customized to match their unique business needs and, most crucially, go live as swiftly as possible. NERP, the platform integrated with Nirmalya Unified Commerce, proved to be the perfect fit. Shoukeen found that it not only met their financial considerations but also delivered on the customization aspect. This efficient solution fulfilled their specific requirements while keeping costs manageable.
Shoukeen's triumphant foray into the B2B e-commerce space showcases the importance of embracing new technologies in a constantly evolving digital landscape. By partnering with Nirmalya ERP platform integrated with Unified Commerce, Shoukeen successfully established a mobile-friendly website that meets the demands of their customers. Through this collaboration, they have streamlined the ordering and purchasing process, offering a wide range of products and self-service options. NIRMALYA ERP And Unified Commerce provided Shoukeen with an out-of-the-box solution that ensures scalability, affordability, and customization. As B2B distributors navigate the complex world of e-commerce, Shoukeen's journey serves as an inspiration, highlighting the potential for success by embracing technological advancements and providing customers with an exceptional user experience.