The supply chain is a complex network of products, materials, and interconnected activities that span multiple organizations, systems, and geographies. To operate efficiently, there is a massive amount of information that needs to be disseminated throughout the supply chain. However, the cost of supply chain problems is often underestimated or ignored, and cross-functional costs are not totaled. Additionally, the root causes of supply chain problems are not always easy to see. This is where data visibility comes into play.

Some would say there are two supply chains; the physical (products) and the digital (data and information). The two need to be synchronized at all times for a supply chain to be effective. Data visibility is a critical aspect of supply chain planning that allows organizations to understand and optimize their supply chain operations. With data visibility, organizations can gain a clear understanding of the entire supply chain, which is essential for effective planning and decision-making.

• The better the data visibility, the better the forecast accuracy. Forecasting plays a crucial role in supply chain planning, as it creates a domino effect throughout the organization. By having a clear view of the entire supply chain, organizations can identify potential bottlenecks or delays that may impact production plans and schedules. With accurate data visibility, organizations can adjust their plans accordingly and ensure that the right materials are in the right place at the right time. This, in turn, helps to improve customer satisfaction.
• Real-time tracking of shipments and inventory levels is essential for effective supply chain planning. Data visibility enables organizations to track shipments and inventory levels in real-time, which helps to optimize the flow of goods through the supply chain. By having real-time information, organizations can minimize stockouts and reduce the need for safety stock. This, in turn, helps to minimize excess inventory and improve profit margins.
• Data visibility improves collaboration between organizations in the supply chain. With access to real-time data, organizations can work together to identify potential issues and develop solutions before they become major problems. This level of collaboration helps to improve communication and collaboration, which is critical for effective supply chain planning.
• Data visibility can help organizations reduce costs by identifying inefficiencies in the supply chain. By analyzing data, organizations can identify areas where they can reduce costs, such as optimizing transportation routes, reducing lead times, or consolidating shipments. These cost reductions can lead to improved profitability and a competitive advantage in the market.
• The ultimate goal of any supply chain is to provide excellent customer service by delivering the right product to the right place at the right time. Improved data visibility is essential for achieving this goal. With access to real-time data, organizations can quickly identify and resolve issues, such as shipping delays or stockouts. This helps to ensure that customers receive their products on time and that their needs are met, which is critical for customer satisfaction.

Data visibility is vital for effective supply chain planning. It enables organizations to accurately forecast demand, track shipments and inventory levels in real-time, improve collaboration, reduce costs, and enhance customer service. Organizations that invest in data visibility will have a significant competitive advantage in today's fast-paced business environment. By leveraging better data, organizations can keep the digital and physical supply chains connected and operating uninterrupted. Data visibility empowers organizations with the knowledge and power to create an agile supply chain and adapt to ever-changing market demands.