Skip to main content

Partner Relationship Management

Enhance collaboration within your partner ecosystem and foster stronger partner relationships through streamlined processes to achieve common goals effortlessly.

Streamline your partner-focused sales and marketing process with our comprehensive partner relationship management feature. Establish a seamless conduit of real-time information flow that bridges the gap between your organization and your partners. Take charge of every element, ranging from joint marketing campaigns and lead management to sales forecasting, pipeline management, order processing, and fair partner commissions and royalties. Unleash the power of enhanced visibility, strengthened partner collaboration, and improved customer satisfaction. Harness the potential of our Partner Relationship Management capabilities to drive revenue growth and gain a competitive edge in the market.

Improve Collaboration

Enhance partner collaborations by facilitating the accomplishment of shared goals. Empower channel managers and partners with up-to-the-minute lead, customer, and sales information to foster an informed, cooperative, and efficient channel ecosystem.

Empower Partners

Create and implement comprehensive marketing campaigns that generate qualified leads for our esteemed partners. Utilize the partner relationship management functionality to elevate partners' success and enable them to flourish.

Real-Time Visibility

Efficiently distribute sales and marketing information to your partner network using email equipped with click-to-destination links that direct partners to your portal. Enhance your ability to monitor and streamline marketing and sales activities on a daily basis, enabling improved tracking and shortened sales cycles.

kinetic-collage-1705.png

Unified

Bringing data, technology & expertise together to transform your business and make future-ready.

Connected

Integrating different varieties of data to enhance transparency, insights, and transform digitally to capitalize on data and innovate without boundaries.

Interoperable

Reliable & Resilient – your platform & partner for digital transformation without limits.

Nurture, Collaborate, and Grow

Experience a multitude of benefits that awaits

  • Develop and implement integrated marketing campaigns aimed at delivering qualified leads to valued partners.
  • Consolidate your partner initiatives in PRM, sales activities in CRM, and order management into one streamlined application.
  • Efficiently share sales and marketing information with your partner network through email, utilizing clickable links to direct partners to your portal.
  • Gain valuable insights into day-to-day marketing and sales efforts, enabling improved tracking and shorter sales cycles.
  • Establish a centralized platform for seamless information exchange, data sharing, and collaborative project work, promoting transparency and minimizing the risk of misunderstandings.
  • Empower partners with essential resources and knowledge to optimize their efficiency and maximize overall partner performance, resulting in increased revenue generation.
  • Proactively address partner concerns, ensuring a positive partner experience that fosters satisfaction and strengthens their loyalty towards the organization.
  • Leverage collaboration with business partners to strategically discover and exploit novel avenues for generating revenue.
  • Enhance the ease of managing partners through a unified platform, enabling efficient monitoring and tracking of partner activities, performance, and adherence to compliance standards.

Prominent attributes to enhance your organization

Nirmalya platform effortlessly integrates financial management and accounting with robust compliance management, resulting in enhanced business performance and improved efficiency of financial close processes, all while substantially minimizing back-office expenses.

Demand Generation & Selling

Maximize your sales potential with our advanced demand generation and sale feature. Enable your partners to effortlessly register and track their leads, giving them the tools they need for success. It ensures seamless communication by automatically notifying your channel manager about sales activities, facilitating better support and monitoring. Dive deep into your joint marketing efforts as you measure acquisition costs and conversion rates, gaining invaluable insights for future campaigns. Empower your resellers to independently place and track orders, while providing your internal sales staff with complete visibility and transparency. Simplify your commission structure by paying both employees and partners on the same sales transaction, based on shared parameters. Unleash the power of data-driven sales with our comprehensive solution, and witness remarkable growth in your business.

  • Craft and implement unified marketing campaigns aimed at generating qualified leads for suitable partners, while seamlessly integrating partner activities, sales activities in CRM, and order management into a cohesive application.
  • Share sales and marketing information across your partner network efficiently using email, equipped with click-to-destination links that direct partners to your portal.
  • Attain valuable insights into daily marketing and sales activities to enhance tracking and expedite sales cycles.

Sales Forecasting

Elevate your sales strategies with our sales forecasting feature. With this powerful tool at your fingertips, you can effortlessly access partner sales forecasts and analyze potential revenue throughout the sales cycle. By incorporating weighted probability insights, you can make informed decisions and optimize your approach. Furthermore, this cutting-edge tool offers real-time monitoring of sales performance, recurring revenue, and partner commissions, providing you with the valuable insights needed to enhance your business outcomes.

  • Use predictive analytics to anticipate future demand, enabling efficient inventory management and timely availability of the desired products.
  • Gain insights into future sales patterns to assess cash flow requirements, strategize for essential investments, and effectively control expenses.
  • Employ audience identification techniques to pinpoint target demographics, select optimal promotional channels, and customize messaging that strikes a chord with customers.

Commissions and Royalties

Simplify partner commission management with commissions and royalties feature. This powerful tool takes the hassle out of handling referral fees, providing channel managers with more time to focus on driving new business growth. By automating the commission calculation process, this solution ensures accuracy and efficiency using the same parameters employed for employees. Be it commissions based on sales, quantities, profitability, or custom criteria, commissions and royalties equips businesses with the ability to effortlessly process partner commissions, leaving no room for error or manual efforts.

  • Simplify the partner commission process by integrating sales tracking, report generation, and payment issuance into a comprehensive solution for efficiently managing partner commissions.
  • Enhance accuracy in commission calculations and reduce the risk of errors by implementing automated processes, eliminating the possibility of human mistakes during manual calculations.
  • Guarantee fair and timely compensation for partners' contributions, thereby increasing partner satisfaction and maximizing the likelihood of retention.

Knowledge Management

Revolutionize your support system with our state-of-the-art knowledge management feature. Develop a rich and searchable knowledge center that houses a wide array of support articles, best practices, helpful topics, and engaging training videos. Seamlessly organize and publish content, providing your customers and service representatives with a user-friendly platform to quickly track down the information they require. Furthermore, our solution empowers users to submit online support cases effortlessly when search results fail to answer their questions effectively. Elevate customer satisfaction, enhance support efficiency, and swiftly resolve queries with our innovative knowledge management platform.

  • Enhance organizational decision-making by offering convenient access to pertinent information through a well-structured knowledge repository. This enables to efficiently retrieve and apply valuable insights, resulting in more streamlined decision-making procedures.
  • Enhance productivity by promoting the reuse of established knowledge and best practices, eliminating the need for employees to start from scratch. With reduced time spent on information retrieval, employees can dedicate more effort to value-added activities, thereby boosting overall efficiency.
  • Facilitate seamless accessibility and seamless knowledge transfer to future employees, ensuring that critical information remains readily available. This empowers the smooth knowledge inheritance and continuation of important organizational insights.

Resolving a wide range of challenges

Lead Management

Empower Channel managers and partners have the capability to monitor leads and referrals effortlessly, all under one user-friendly platform.

Partner Enablement

Enable partners to conveniently access an extensive assortment of sales and marketing resources, including collateral materials and sales tools, through a comprehensive library.

Order Management

Empower partners with self-service capabilities to effortlessly place and monitor orders, granting them real-time visibility into volume and negotiated pricing.

Collaboration

Effortlessly engage in seamless collaboration and effortless sharing of information within the platform. Swiftly allocate tasks, maintain up-to-date customer records, and communicate effectively with fellow team members to ensure synchronization and alignment.

Customer Satisfaction

Provide exceptional customer service by giving partners instant access to customer history, preferences, and interactions. This enables your partners to proactively address customer needs and inquiries, thereby ensuring a positive customer experience.

Real-time Analytics

Acquiring the capability to utilize real-time analytics is of utmost importance when it comes to making well-informed business choices by promptly gaining valuable insights into sales performance, customer behaviour, and marketing campaigns.

Nirmalya has been able to help us delivering consistent employee experience across all locations to bind everybody together and give every employee the same experience

Sunil Das | CEO, News7 & Prameya

Accelerated Value Realization

Our implementation strategy is designed to ensure that your business operations undergo a swift and seamless transformation, resulting in faster time to value. Our experienced consultants utilize a structured approach that combines extensive industry knowledge with the latest implementation techniques. This enables you to expedite the deployment of our powerful solution and experience a rapid return on investment.

Through our streamlined process, you can optimize productivity and streamline business processes with minimal disruption. We have consolidated the expertise gained from global deployments into a set of leading practices, providing a clear path to success and delivering rapid business value.

With Nirmalya, you can confidently expect to go live within a predictable timeframe through smart, stepped implementations.

How much does it cost?

Nirmalya offers its services to companies of all sizes, including startups, fast-growing businesses, medium-sized enterprises, large corporations, and non-profit organizations. We assist these companies in streamlining their operational capabilities without the need for significant capital and operational expenditures. By eliminating the burden of maintaining an Enterprise Resource Planning system, which typically involves investments in manpower, hardware, and software, we help companies focus on their core activities.

Our collaboration with companies involves an initial setup fee for implementation, followed by an annual license fee based on the modules chosen by the customer for implementation. As businesses expand, customers have the flexibility to incorporate new modules as needed.

Resources

1 slide

Nirmalya Enterprise Resource Planning (NERP) - Discover how metal fabr...

In today's fast-paced business environment, just-in-time inventory management is crucial for metal fabricators to optimize their operations and me

View more >>

1 slide

Nirmalya Enterprise Resource Planning (NERP) - Learn about the power o...

In regulated industries, such as medical device manufacturing, pharmaceuticals, and aerospace, quality and compliance are of utmost importance. To ens

View more >>

1 slide

Nirmalya Enterprise Resource Planning (NERP) - Harness the power of di...

In an era where data explosion seems to be the norm, manufacturers are discovering immense value in utilizing these troves of information to gain a co

View more >>

Success stories

Path to Excellence & Building a Strong Foundation with Unified Nirmaly...

Pramila Projects Private Limited (PPPL) is a technologically advanced engineering and Construction C

View more >>

Success stories

Quest for Unified Solution to Overcome Challenges and Elevate Performa...

The News7, Odisha's top-notch Odia-language Television Channel, is owned by Summa Real Media Pri

View more >>

Success stories

Revolutionary Digital Transformation for Optimal Performance and Enhan...

Shaakya Polymer, a prominent manufacturer of polymers in India, focuses primarily on producing profi

View more >>

Get In Touch

The modern business is a global business. Managing a global business presents challenges, but it also presents an opportunity to acquire, grow and manage customers across borders using the best in technology.
Bring us your pain areas, we will work with you to curate the right solution for your business.

We value your privacy. Website terms and conditions