Marketing Management

Streamline the process of lead generation and qualification across various marketing and advertising platforms through automation.
Enhance lead scoring at the account level, accurately predict the timing for salesperson interaction, and create well-qualified sales opportunities on any CRM platform.
Integrate and leverage data from multiple sources to define customer segments that enhance engagement.
Coordinate dynamic campaigns that adapt intelligently to the real-time activities of potential buyers.
Ensure marketing and sales remain synchronized by utilizing unified buyer and account intelligence, simplifying the identification of valuable opportunities and top-tier accounts.
Centralize online customer data while the visitor is visiting your digital properties.
Develop loyalty programs based on your brand's unique objectives and those who exhibit the highest loyalty.
Customize communication strategies to align with the specific interests, preferences, and behaviours of individuals across different channels, ensuring personalized and targeted messaging.

Build and Expand Audience

Empower your business with our Marketing platform that streamlines the lead generation and qualification process across various marketing and advertising channels. Leveraging the power of artificial intelligence, our platform intelligently assesses leads at the account level, accurately forecasts the optimal time to engage with potential buyers, and generates a pool of highly qualified sales prospects within your CRM platform. Enhance the effectiveness of your campaigns by precisely targeting the desired audience - simply select the specific product or service you wish to promote and choose from a pool of known contacts in your customer database or any CRM system. Additionally, expand the reach of your campaign to unknown contacts by creating a comprehensive audience profile for effective advertising purposes.

Achieve optimum targeting for your campaign by specifically selecting the product or service that lies at the core of your marketing efforts.
Handpick a collection of familiar contacts from your customer database, encompassing the NERP Data Platform and other CRM systems.
Enhance the outreach of your campaign to unfamiliar contacts by generating an audience profile that can be employed for advertising purposes.

Personalize Content

Ensure personalized and uniform content by incorporating pertinent customer reference stories consistently across various marketing platforms, including advertising, email, and microsites. Leveraging our Content Management system as the foundation for content storage, our solution suggests the most suitable customer reference stories to individuals and target audiences based on their specific product preferences and industry. Establish a centralized content repository for all marketing assets, enabling content recommendations tailored to specific offers and industries. Strive for content consistency across all marketing channels.

Establish a unified platform serving as a centralized repository for all marketing assets.
Utilize AI capabilities to provide content recommendations tailored to specific offers and industries.
Disseminate consistent content through various marketing channels, taking into account product interest and industry relevance.

Cross Channel Campaign

Take advantage of our unified user interface to customize and synchronize campaigns across email, paid advertising, and microsites. Our Marketing solution seamlessly integrates Content Management, Customer Relationship Management, and Advertising, simplifying the workflow for marketers to efficiently strategize and implement campaigns on diverse media platforms. This platform empowers you to effortlessly configure step-by-step campaigns while receiving intelligent content recommendations. By harnessing the potential of multiple channels, brands can expand their reach, ensure brand coherence, and personalize messaging on a large scale. Through strategic planning and meticulous execution, cross channel campaigns can elevate your marketing endeavors to new levels, enabling you to establish meaningful and impactful connections with your target audience.

Assesse the effectiveness of every channel in the marketing campaign to determine the most lucrative areas to allocate resources and budget for optimal outcomes.
Customize communication strategies to align with the specific interests, preferences, and behaviors of individuals across different channels, ensuring personalized and targeted messaging.
Employ consistent visual elements, distinctive tone of voice, and persuasive messaging to enhance brand recognition and establish trustworthiness among the audience, thereby bolstering credibility for businesses.

Campaign Performance

Utilize our dashboard to carefully analyze essential campaign metrics and identify opportunities for enhancement. Utilize heatmaps to assess the level of engagement on your landing pages and emails. Utilize at-a-glance metrics to evaluate the audience segments that are actively engaging in your campaigns. Filter campaign data based on various segment attributes such as industry or account. Generate analytical reports tailored to specific assets, campaigns, segments, industries, or accounts, as needed. By gaining insights into audience engagement, effectively managing your marketing budget, and pinpointing areas for improvement, tracking campaign performance empowers you to make well-informed decisions and enhance your marketing strategies.

Evaluate and assess the outcomes of your campaigns periodically, be it on a weekly, monthly, or quarterly basis, to thoroughly examine trends, patterns, and opportunities for enhancement.
Enhance the overall efficacy of your campaigns by making adjustments and enhancements driven by A/B testing results.
Regularly monitor and assess the key performance indicators (KPIs) aligned with your campaign objectives to identify areas where improvements can be made.

Generate Opportunities

Transfer well-qualified prospects and channel the most exceptional opportunities directly into the Customer Relationship Management system. The marketing solution effortlessly consolidates the interest exhibited by individual contacts within a particular account to formulate an account-level score, providing a more precise evaluation of the opportunity's caliber. Subsequently, it identifies the most experienced prospects and promptly delivers them into the CRM platform, equipping your sales team to take immediate action. With this advanced solution, effortlessly generate an Account Engagement Score, facilitate an automated flow of opportunities to the sales team, rank contacts based on their potential, and access comprehensive account activity reports, simplifying your marketing management.

Recognize the most proficient prospects and seamlessly transfer them to the CRM platform, primed for your sales team to act upon.
Consolidate the expressed interest from individual contacts associated with a particular account to formulate an account-based scoring system that realistically evaluates the worth of the opportunity.
Produce comprehensive reports on Account engagement score, Opportunity contact ranking, and detailed account activity.

Marketing Automation

Enhance closed-loop marketing and sales efforts by conducting integrated marketing campaigns that effectively guide leads throughout the entire purchasing journey. Our Marketing Automation solution is top-notch and encompasses features such as campaign design, sophisticated lead scoring, real-time firmographic data, and seamless integration with sales tools. Seamlessly amalgamate data from diverse sources to categorize and optimize customer engagement. Regularly assess the effectiveness of these crucial segments to guarantee message suitability and relevance.

Incorporate lead scoring methodologies that enable real-time updates, while ensuring the adaptability to employ diverse scoring models across various marketing initiatives.
Foster synergy between marketing and sales teams by leveraging consolidated buyer and account insights, streamlining the process of identifying lucrative prospects and premium accounts.
Harness and leverage data from multiple channels to establish distinct customer segments that enhance overall customer engagement.

Behavioral Analysis

Improve your customer's live journey by optimizing their online encounter. Our platform for Behavioral Analysis empowers you to provide real-time, pertinent, and customized digital experiences, irrespective of whether your customers are making purchases for themselves or their organization. By analyzing streaming behavioral data with the assistance of AI and machine learning, our platform derives valuable insights from customer signals, enabling you to deliver personalized experiences instantaneously across all your digital channels. Our advanced algorithms take care of the bulk of the work, enabling you to effortlessly gather, comprehend, and utilize real-time behavioral intelligence to cater to customers precisely when they require assistance.

Gain insights into customer behavior on your website through the use of heatmaps, allowing you to understand what content and features resonate with them. Additionally, employ funnel analysis techniques to track and assess the progression of their journey.
Seamlessly gather real-time behavioral data across multiple channels, and consolidate your online customer data into a centralized location while the visitor is actively engaged with your digital platforms.
Enhance customer experiences by providing personalized content and recommendations on your website, marketing campaigns, or marketing automation system. Tailor promotions and suggestions to meet their specific needs and preferences.

Customer Engagement

Enhance customer loyalty and increase purchase frequency by implementing personalized loyalty and reward programs. Develop comprehensive customer profiles by collecting data at each interaction, allowing for a more personalized approach to interactions and offerings. Utilize our flexible NERP platform to leverage customer loyalty programs based on your brand objectives and to target your most loyal customers. Refine customer segments, personalize loyalty campaigns, and provide relevant rewards and benefits that foster ongoing engagement and spending.

Encourage customers to sustain their purchasing and participation by utilizing versatile tools that enable the customization of brand-specific reward strategies.
Assess the effectiveness of your customer loyalty program, analyze engagement patterns, and track the spending habits of members through a self-service analytics platform.
Enhance customer segmentation, tailor loyalty campaigns to individual preferences, and provide meaningful rewards and benefits that encourage ongoing engagement and increased expenditure.

Content Management

Achieve seamless and coherent customer experiences by developing and distributing tailored content through various applications and channels in marketing, sales, and customer service. Leverage the capabilities of AI to personalize content on a large scale. Collaborate effectively by utilizing productivity tools preferred by individual teams. Ensure the content is accessible through the appropriate customer experience channels, meeting their preferences and expectations. Enhance our Content Management capabilities by integrating popular applications, enabling intelligent authoring and improved digital asset management.

Streamline collaboration and supervision by uniting diverse members of your content marketing team who possess exceptional skills in workflow management, content storage, and scheduling to maintain organization and efficiency.
Expedite the endorsement and publication of meticulously selected, branded content across all customer-facing divisions, including marketers, sellers, and partners with ease and punctuality.
Centralize the management of your entire content repertoire, enabling the seamless delivery of brand experiences to any platform though our platform that supports every asset, user, and brand encounter, ensuring efficient content distribution.

Our implementation strategy is designed to ensure that your business operations undergo a swift and seamless transformation, resulting in faster time to value. Our experienced consultants utilize a structured approach that combines extensive industry knowledge with the latest implementation techniques. This enables you to expedite the deployment of our powerful solution and experience a rapid return on investment.

Through our streamlined process, you can optimize productivity and streamline business processes with minimal disruption. We have consolidated the expertise gained from global deployments into a set of leading practices, providing a clear path to success and delivering rapid business value.

With Nirmalya, you can confidently expect to go live within a predictable timeframe through smart, stepped implementations.

Nirmalya offers its services to companies of all sizes, including startups, fast-growing businesses, medium-sized enterprises, large corporations, and non-profit organizations. We assist these companies in streamlining their operational capabilities without the need for significant capital and operational expenditures. By eliminating the burden of maintaining an Enterprise Resource Planning system, which typically involves investments in manpower, hardware, and software, we help companies focus on their core activities.

Our collaboration with companies involves an initial setup fee for implementation, followed by an annual license fee based on the modules chosen by the customer for implementation. As businesses expand, customers have the flexibility to incorporate new modules as needed.