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Data Management

Bring together your back-office, marketing, and CRM data within a unified platform that presents an all-encompassing, 360-degree perspective of every customer.

Integrate your back-office, Marketing, and CRM data into a seamlessly integrated platform that presents a comprehensive 360-degree perspective of every customer. Data Platform efficiently gathers and evaluates customer signals, constantly updating their profile with the latest information. By consolidating and harnessing this data, you can effectively carry out focused campaigns across diverse digital advertising channels. Take advantage of this valuable information to craft customized and pertinent advertisements that strike a chord with your desired audience. Moreover, by leveraging our intelligent enterprise data management platforms, you can actively enhance your business operations.

Customer Profiling

Generate comprehensive customer profiles that delve into their preferences, behaviours, and needs, on a meticulous level, in order to gain profound insights.

Marketing Campaigns

Devise marketing campaigns that are highly personalized and precisely targeted, leveraging a thorough understanding of customers' purchase history, preferences, and engagement patterns.

Customer Interactions

Equip the sales force with thorough customer information to facilitate more meaningful conversations, provide tailored solutions, and anticipate the ever-evolving needs of customers.

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Unified

Bringing data, technology & expertise together to transform your business and make future-ready.

Connected

Integrating different varieties of data to enhance transparency, insights, and transform digitally to capitalize on data and innovate without boundaries.

Interoperable

Reliable & Resilient – your platform & partner for digital transformation without limits.

Unify, Simplify, and Optimize

Experience a multitude of benefits that awaits

  • Enhance programmatic advertising efficiency across open web and social platforms.
  • Streamline and maintain data integrity by centralizing all data, including real-time behavioral indicators, in a unified database.
  • Cleanse and prepare data for constructing comprehensive enterprise data models.
  • Leverage industry-specific data models and a customizable metadata-driven framework.
  • Establish connections between individual identities across devices, channels, and domains.
  • Utilize advanced privacy and identity controls to establish a unified and accessible profile.
  • Streamline and merge all online, offline, first, second, and third-party data sources into a dynamic and interconnected customer profile.
  • Enhance profiles or accounts through advanced deduplication and data verification capabilities.
  • Capture real-time customer insights to drive consistent, relevant, and personalized experiences.

Prominent attributes to enhance your organization

Nirmalya platform effortlessly integrates financial management and accounting with robust compliance management, resulting in enhanced business performance and improved efficiency of financial close processes, all while substantially minimizing back-office expenses.

Data Integration

Gather and employ data from diverse sources, including first-party online, cross-device, and offline data, as required. Classify and compile the data into segments representing specific targetable audiences. Enhance the scope of audience outreach by utilizing a data marketplace to merge first-party data with second- and third-party data, thereby enriching its depth and insights.

  • Effectively observe and analyze the ingestion of data while promptly identifying and resolving any associated problems.
  • Provide comprehensive insights into the frequency of users profiles being identified and classified accurately.
  • Present detailed statistics on the current and popular inventory trends in an easily understandable format.

Audience Building

Building an audience is a crucial aspect of a successful marketing campaign. By identifying the right audiences, using look-alike modeling, and incorporating second-party data into your strategies, you can effectively expand your reach and connect with the most suitable audience groups. This data-driven approach not only enhances your targeting but also amplifies the impact of your marketing efforts. Therefore, embrace the potential of audience building and witness your brand flourish in today's competitive landscape.

  • Personalize your marketing strategies exclusively for your target audience, thereby heightening the likelihood of achieving positive outcomes.
  • Amplify audience engagement and optimize conversion rates, thereby guaranteeing that your endeavors are not directed towards irrelevant demographics.
  • Cultivate your current customer base and maximize customer lifetime value, thus fostering long-term relationships and bolstering overall profitability.

Cross Device Integration

Cross-device targeting enables marketers to customize messages and ads for users across various devices like smartphones, tablets, and personal computers. By recognizing customer behavior and preferences as they switch between devices, this approach ensures a seamless and personalized brand experience. It harnesses the capabilities of advanced data analytics and machine learning algorithms to effectively identify and monitor individuals across different devices. Consequently, a holistic understanding of users' online activities and interests is established, empowering businesses to provide a comprehensive view and deliver relevant content.

  • Enhance the reach of your marketing campaigns by tapping into new segments and expanding beyond a single device or platform.
  • Ensure uniformity in your marketing communication across various devices becomes a pivotal factor in establishing trust and fostering recognition of your brand.
  • Maximize the effectiveness of your cross-device targeting by integrating cross-device extensions, as they can significantly enhance your marketing reach.

Dashboard and Analytics

Audience analysis is crucial in obtaining practical knowledge in order to refine your target audience and develop highly focused campaigns. An integral aspect of audience analysis involves utilizing comprehensive audience analytics reports. These reports extract actionable insights by examining data such as demographics, interests, and online behavior, allowing you to obtain a deeper understanding of your audience and their motivations. Armed with this knowledge, you can customize your marketing campaigns to cater to their specific needs, preferences, and pain points. By employing accurate data and analytics, you can optimize conversions, boost sales, and establish a devoted customer base.

  • Gain valuable insights on your target audience by utilizing powerful audience analytics reports.
  • Leverage precampaign analytics to gain a comprehensive understanding of your audience composition prior to placing an impression.
  • Evaluate the precision of your targeting efforts through a meticulous post-campaign analysis.

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Resolving a wide range of challenges

Identify and Outline Data

Strategically outline the data elements that necessitate alignment across multiple sources to achieve seamless integration.

Data Management

Provide support for data cleansing, normalization, transformation, and enrichment to guarantee data accuracy and consistency.

Data Governance

Formulate a set of policies and procedures for data governance to uphold data quality, security, and privacy.

Data Integration

Apply diverse data integration techniques, such as extract, transform, load processes, data virtualization, and API integrations, to amalgamate data from disparate sources.

Analytics and Visualization

Employ data analytics and visualization solutions to extract valuable insights from the integrated data.

Monitor and Optimize

Identify areas of enhancement and optimization to ensure that your data integration endeavours continue to deliver value and align with evolving business requirements.

Nirmalya has been able to help us delivering consistent employee experience across all locations to bind everybody together and give every employee the same experience

Sunil Das | CEO, News7 & Prameya

Accelerated Value Realization

Our implementation strategy is designed to ensure that your business operations undergo a swift and seamless transformation, resulting in faster time to value. Our experienced consultants utilize a structured approach that combines extensive industry knowledge with the latest implementation techniques. This enables you to expedite the deployment of our powerful solution and experience a rapid return on investment.

Through our streamlined process, you can optimize productivity and streamline business processes with minimal disruption. We have consolidated the expertise gained from global deployments into a set of leading practices, providing a clear path to success and delivering rapid business value.

With Nirmalya, you can confidently expect to go live within a predictable timeframe through smart, stepped implementations.

How much does it cost?

Nirmalya offers its services to companies of all sizes, including startups, fast-growing businesses, medium-sized enterprises, large corporations, and non-profit organizations. We assist these companies in streamlining their operational capabilities without the need for significant capital and operational expenditures. By eliminating the burden of maintaining an Enterprise Resource Planning system, which typically involves investments in manpower, hardware, and software, we help companies focus on their core activities.

Our collaboration with companies involves an initial setup fee for implementation, followed by an annual license fee based on the modules chosen by the customer for implementation. As businesses expand, customers have the flexibility to incorporate new modules as needed.

Resources

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Get In Touch

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